WHAT WE HAVE DONE?

WORK HISTORY: REAL ESTATE AND CONSTRUCTION

Our focus areas:
Execution of Marketing and Sales for Residential Housing Project, 2009-2011
- Annapurna Developers Pvt. Ltd.

• Review of existing product range against competitor�s products
• Changed pricing strategies to compete effectively
• Developed and executed marketing plans suited for the project
• Successfully completed sales of first and second phase of the project to the extreme satisfaction of the client

Consumer Preference Survey for Residential cum Commercial Real Estate Development, 2011
- Rubin Housing and Investment Pvt. Ltd.

• Primary survey on consumer behavior conducted for the client on behalf of Jones Lange LaSalle Meghraj Property Consultants, the premiere and largest real estate services company in India
• Recommendations on development pattern based on survey results

Market Analysis and Feasibility of Luxury Apartment Project, 2010
- Urban Oasis Pvt. Ltd.

• Primary survey on existing apartment projects with detailed analysis on prices, space offered, facilities provided by different projects
• Analysis of marketing and positioning strategies of competitors and USPs offered by each project
• Recommendations on market demand, project features, marketing and positioning strategies for client�s project

Development of Vacation Homes in Pokhara, 2010
- Annapurna Developers Pvt. Ltd.

• Management of land acquisition
• Planning of optimum product mix
• Currently in design phase of site master-plan and individual bungalows

Identification of Target Market for a Residential Housing Project, 2008
� Star Investment Pvt. Ltd.

• Overview of the existing organized housing sector
• Detailed competitive analysis with products offerings, facilities and pricing structures
• Consumer survey to determine target demographic group, buyer expectations, and price value determinants.
• Recommendations on product mix and pricing features for different market segments
• Identification of existing and potential market segments to serve

Online Businesses in Nepal, 2009

• Study of opportunities presented by the growing computer dependency and connectivity in local Nepalese context
• Set up of business model for launch of www.EasyCars.com.np, a web portal for all car related resources in Nepal

Market Survey and Branding for Fashion Lingerie, 2007
� Plum Enterprises Pvt. Ltd.

• Overview of the lingerie market in Kathmandu
• Study of sales outlets, models and price range of existing products in the market
• Consumer survey on choices, willingness to pay, frequency of purchase, attitudes and perceptions
• Recommendations on products and marketing strategy
• Development of brand imagery and branding exercises

Development of Marketing Mix, 2007
- Namche Networks Pvt. Ltd.

• Market segmentation and identification of target markets for the client
• Development of competitive packages vis-a-vis bandwidths and pricing
• Development of special promotional packages for tie ups with organizations
• Development of marketing strategies which were used to effectively tap the identified market segments

Brand Development and Market Exploration, 2006
- Molta Designers

• Identification of target markets for a brand of designer jewelry in Nepal/a>
• Market positioning strategies and branding exercises
• Exploration of export markets and communication with international distributors / retailers which led to actual business transactions